Lipid Management Challenge: A Gamified Quiz Show for Doctors, for RolipEze
For Hilton Pharma’s RolipEze (rosuvastatin + ezetimibe), we designed and built the Lipid Management Challenge: a browser-based quiz show that doctors in hospital wards play on their own. Six stages, twelve questions in twelve different game formats, the evidence behind every answer, and a certificate for every doctor who finishes.
- Client
- Hilton Pharma, RolipEze (rosuvastatin + ezetimibe)
- Services
- Game Development, Gamified HCP Education, UI/UX Design, Brand Manager Portal
- Therapy Area
- Dyslipidaemia, Cardiovascular Risk
- Platform
- Web app, laptop first, tablet and mobile ready
- Audience
- Doctors in hospital wards (HCPs only)
A lipid refresher doctors choose to finish
Raised LDL cholesterol is one of the most important and most treatable causes of heart attack and stroke, and guideline targets have become steadily lower. Busy ward doctors have little time to keep up with targets, risk categories and the trial evidence behind combination therapy.
Hilton Pharma wanted a scientific, non-promotional way to refresh that knowledge under its RolipEze brand, a fixed-dose combination of rosuvastatin, a statin, with ezetimibe, a cholesterol absorption inhibitor.
Media Studio built the Lipid Management Challenge. A doctor opens the link, enters four details, gives consent and plays twelve questions across six stages. Every answer, right or wrong, is followed by the explanation and its reference, and every doctor who completes the game receives a certificate.
What We Set Out To Achieve
Teach the science, not the brand
Build a question bank that is clinical and disease-based, from LDL targets and risk categories to trial evidence and safety, so doctors learn something useful on every screen.
Make twelve questions feel like a game
Use a different game format for each question, so a short knowledge refresher feels like a quiz show rather than a test.
Give the brand team clean, simple data
Let one Brand Manager edit the questions, see every doctor’s completion and topic-wise results, and export everything to Excel.
Problems We Needed to Solve
Scientific, not promotional
Doctors play the game, so no question could name the brand or carry a marketing claim. Questions use generic molecule names only, at most two come from the product’s detail aid, and the rest are built on guidelines and clinical trials.
Doctors, not pharmacists
Heavy pharmacology questions would put ward doctors off. The content had to lean clinical: patient cases, targets, risk and treatment decisions, with only a few label-based questions.
Simple access, no competition
No leaderboards and no rankings: one shared login for all doctors and one for the Brand Manager, with each doctor identified by the four details they enter.
Turn your brand’s science into a game doctors finish
We design and build gamified education for doctors: quiz shows, case challenges and interactive apps, written with the same medical accuracy as our MOA animations.
How We Addressed The Problems
We kept the proven mechanics of Skorvi, our field-force training game, and reshaped them for doctors: no competition, more clinical depth and a reward for everyone who takes part.
Six stages, twelve questions, no dead ends
Two questions per stage, rising in difficulty. A wrong answer never ends the game: the doctor sees why, learns the correct answer and moves on.
Twelve formats in one game
Every question is a new kind of challenge, from multiple choice and patient cases to sorting, ordering and quick arcade rounds.
Evidence after every answer
Answers are checked on the server, so the correct option is never visible in the browser. After each answer an evidence card shows the verdict, the explanation and the reference.
Fresh questions on replay
A doctor who plays again gets questions they have not seen before, drawn from a referenced bank of more than 100 questions.
Built Like a Quiz Show, Written Like a Guideline
Screen by Screen
One complete play, from the doctor’s details to the certificate. Every question uses a different mechanic.
Four details and consent
The doctor enters name, hospital, speciality and mobile, then starts.
Pick a topic
The wheel chooses the topic: guidelines, landmark trials or therapy and safety.
Estimate the number
Drag to the LDL-C reduction seen in the trial, accepted within 3 points.
Trials and patients
Match IMPROVE-IT, FOURIER, SHARP and SPARCL to the populations they enrolled.
Stepwise therapy
Arrange the escalation of lipid-lowering therapy, first step at the top.
Risk categories
Place each patient in the ESC/EAS 2019 risk category.
Hit the right answer
Click the moving target that holds the correct answer, against the clock.
Risk enhancers
Burst only the findings that are risk-enhancing, and leave the rest.
Trials of ezetimibe
Move the basket to catch the trials that tested ezetimibe.
For every doctor
A personalised certificate with both logos, downloadable as an image.
A Certificate for Every Doctor
Every doctor who completes all twelve questions receives a personalised Certificate of Participation with their name, hospital and speciality, the RolipEze and Hilton Pharma logos, six stars for six stages and a certificate number. The score is deliberately left off, so every doctor is happy to keep and share it. It downloads as a high-resolution image or prints straight from the browser.
Every Question and Every Result in One Place
Question bank
Add, edit, switch on or off and retire questions, with options, correct answer, evidence, reference, level and topic. The portal will not save a question that contains the brand name.
Dashboard
Doctors registered, completed games, topic-wise accuracy, the hardest questions and the most active hospitals.
Doctors and exports
Search every doctor and attempt, and download doctors and results as Excel or CSV.
Settings
Stages and questions per stage, an optional access code, opening and closing the activity, and the certificate signatory.
What Success Looked Like
Guideline knowledge, refreshed in minutes
Twelve focused questions cover LDL targets, risk, combination therapy and safety in about ten minutes.
Every doctor finishes
Because a wrong answer never ends the game, every doctor reaches the end, sees every explanation and earns a certificate.
Scientific by design
Generic names only, a brand-name filter in the portal and a reference on every answer keep the activity educational.
Data the brand team can act on
Topic-wise accuracy shows exactly which areas of lipid management need more support, hospital by hospital.
The Lipid Management Challenge turned a lipid refresher into a game doctors finish, with a certificate for every one of them.
How We Built It
- PlatformWeb app
- Runs in the browser on laptops, tablets and phones, with nothing to install.
- Front endHTML5, CSS3, JavaScript
- A clean, laptop-first interface with twelve interactive question mechanics and touch, mouse and keyboard support.
- Back endPHP and MySQL
- Doctor details, question bank, server-side answer checking and results in a dedicated database.
- PortalBrand Manager dashboard
- Question editing with a brand-name filter, reports by topic and hospital, and Excel/CSV export.
- CertificatesCanvas image export
- Personalised certificates generated in the browser and downloaded as a high-resolution image.
- UI/UXBrand-led game design
- RolipEze blue and orange, soft shadows and a clean, professional look suited to doctors.
Medical education doctors actually finish
Media Studio built the Lipid Management Challenge for Hilton Pharma to make lipid education engaging, scientific and measurable. Your brand deserves the same.
Let’s Make It HappenRosuvastatin, ezetimibe and doctor games
General information for healthcare professionals. Always refer to the local prescribing information.
What is an HCP education game?
An HCP education game is a short, structured game for healthcare professionals that refreshes clinical knowledge through questions, levels and instant feedback. Each answer is followed by an explanation and a reference, so doctors learn the evidence rather than only seeing a score.
How do rosuvastatin and ezetimibe lower LDL cholesterol?
Rosuvastatin is a statin: it blocks HMG-CoA reductase and reduces cholesterol production in the liver. Ezetimibe blocks the NPC1L1 transporter and reduces cholesterol absorption from the gut. Because they act in different ways, together they lower LDL cholesterol more than either medicine alone.
What did the IMPROVE-IT trial show?
IMPROVE-IT showed that adding ezetimibe to a statin after an acute coronary syndrome lowered LDL cholesterol further and reduced cardiovascular events, supporting the principle that a lower LDL cholesterol brings further benefit.
Is the Lipid Management Challenge for patients?
No. It is for healthcare professionals only. Its questions use generic molecule names and are referenced to guidelines, clinical trials and prescribing information.
Does Media Studio develop games and apps for pharmaceutical brands in Pakistan?
Yes. Media Studio is a Karachi-based pharma creative agency. Alongside 2D and 3D MOA animation and medical video production, we design and build gamified training and education apps, quiz games and interactive web apps for pharmaceutical brands.
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Tell us about your brand and your doctors, and we’ll design a game that teaches the science and reports the results.